It’s Chill and Grill time mofos!

Gig Review- Chill and Grill – Wed. 14. Aug 

The boys organising this event did a mighty fine job. The constant updates on the Facebook event were just as entertaining and inviting as the actual event. Jess Porter is an obvious crowd pleaser and a favourite amongst the RMIT cohort. He did well with the wind and the natural elements. So fair enough to say that some of his recorded works on his soundcloud account are a good attribute to this incredible local talent.

The stage set up was a nice change and the sound guys were decent. The DJ set was a good choice as well. Andy’s soundcloud account with over 500 plays on his song “Balance” proves just that. Easy to listen to and enjoyable along with a beer in your hand and a good conversation in your ear.

HOOT HOUSE

IF YOU WANT SOME SUPPORT IN THIS IMPENETRABLE INDUSTRY SEEK HOOT HOUSE!

Hoot House are an upcoming company* with passion.

They understand that new platforms are needed for upcoming artists to showcase the sets they have been working ever so hard to perfect. They already promote a tonne of local acts and post ample gig guide recommendations every weekend!!

There have been countless studies regarding the use of music in all different kinds of therapy, and Hoot House are taking this aspect of music and sticking it to the music industry. Their mission: to use music as an inspiration.

Hoot House organise regular events such as the Live Cd Swap and House Warming party so people can mingle and eat Pringles** AND obviously swap CDs with each other.

Personally I think that it looks fantastic. Like their Facebook page and get tickets for the event because you can only get so far with the talent, you need to expand your networks within the industry…. And if you happen to be talented enough Hoot House will actually manage your band for free and take care of most of the promotions and business side of things. 

*Company isn’t really the right word, they don’t seem to be profit driven. I’d probably call them a co-op instead.

**not actually sure if there will be Pringles ….

Somebody’s Sun at Bar Open Gig

Despite the fact that the crowd was minimal the energy should always be maximum. Find one person in the crowd and sing to them, tell them your story.

 

GO CHECK OUT PART 2. IN THE PAGE SOMEBODY’S SUN!

So you want to be a band manager?

Well, I have some good news for you. I am going to manage an  up-coming band. A band that is good, but not yet great- and I am going to tell you how I do it, how I shouldn’t have done it, and what I could have done instead.

TAKE A LOOK AT THE PAGE TITLED SOMEBODY’S SUN!!

The band is called “somebody’s sun” but that is all about to change. They are locally based here in Melbourne and lead singer Josh wants to make a career out of it. So here is to them, and to us.

here is there Facebook page: http://www.facebook.com/SomebodysSun

Jess Porter

If you haven’t heard of Jess Porter (then maybe you have heard of Jesus Potter instead), you are living in a deep deep hole. Or in Wollongong, because I’m not sure that too many people are familiar with JP in Da Gong.

This is him

This is his website

http://jessporter.com.au/

And he is doing so well with self-promotion and developing his amazing fan base. He’s got twitter, facebook, youtube and soundcloud and a great personality. He is on iTunes, on posters and in interviews and blog features everywhere.

Here here to Jess Porter, one of the great role models of a solo artists/ band slut. you are amazing. love you.

Strategic plan for Super Melody

Background: The goals and tactics stated within this strategic plan are aimed at achieving the main communication objective which is:

 “To increase the awareness of Super Melody’s productions, performances and releases to Melbournites, in order to increase his fan base by 75% by February 2013.”

Situational Analysis: Problem: We are trying to increase the fan base so that more people go to gigs, and more people sign up to an emailing list. Opportunities: Opportunities that already exists include a current fan base and number of followers, also upcoming gigs and performances as well as an array of current connections within the music industry.

Tactics: Focus should be placed upon controlled tactics (i.e. emails/texts, replying to fan mail, status updates in Facebook, Tweets, speeches). Have a contingency plan for uncontrolled tactics (i.e. media releases, opinion pieces/reviews, live interviews, talk back radio).

Another tactic includes appealing to the audiences self-interest as well as empowering them with a gift economy. It is proven that face-to-face communication is most effective in communicating with the fans. It is important to segment the target audiences and to understand the demographics, psychographics and behaviourists (i.e. media consumption).

Target Audience:  One current issue is that there are no defined target audiences within Super Melody. To market any given audience effectively, Super Melody has to be familiar with the target market;their habits, behaviors, likes, and dislikes. Thus another tactics includes a market analysis of current fans and other fan bases of similar music styles. 

James Cecil aka SUPERMELODY

with an up coming new single launch, James was the perfect person to talk to regarding what he is planning on, and how he is planning to get the publicity for his new Album.

EVENTS

Plug In: Networking for Musicians and Music Businesses

21 August 2012

Presented by Music Victoria in conjunction with Small Business Victoria as part of the 2012 Victoria’s Small Business Festival.

This is a great opportunity for independent musicians, networking is a big part of the business end of your music career. It’s a part of self-promotion and getting the word out about who you are.

In this workshop, you will learn:
* how to build your band or business through networking
* tips to improve your networking skills
* the habits of effective networking
* how to develop a networking action plan and the art of self-promotion

Spaces are limited, so bookings essential.

DATE:
Tuesday 21st August

TIME:
6.00pm – 8.00pm

VENUE:
State Library of Victoria
Seminar Room One
328 Swanston Street, Melbourne
(access via Entry 3 on La Trobe Street)

TICKETS:
$20.00 via http://www.trybooking.com/BMDV

the funky bunny

it’s all you need to know about the Funky Bunny really